Articles

Everything published so far.

Grouped by cluster rather than by date, because these are meant to be read as connected sets rather than as a feed. Jump to a cluster or read the lot.

PPC Fundamentals

The reports and mechanics every seller should be able to read without a tool telling them what to think.

1 article

How to Actually Read an Amazon Search Term Report
The search term report is the only place Amazon shows what shoppers really typed. How to read it by intent rather than by ACOS, and what most sellers miss.4 Mar 20262 min read

Advanced Tactics

Structures and bid decisions that only make sense once you have volume and a reason to be specific.

1 article

SKAG for Amazon: When Single Keyword Ad Groups Still Work
SKAGs on Amazon are neither dead nor essential — it depends on search volume. When to isolate a keyword in its own campaign, and when it just creates sprawl.20 Aug 20266 min read

Account Structure

How an account is laid out, named and audited — the boring layer that decides whether anything else works.

1 article

Amazon PPC Campaign Structure and Naming Conventions That Scale
A naming convention is not admin — it is what lets you filter and bulk-edit an account with 400 campaigns. The structure and naming system I use, field by field.20 May 20266 min read

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PPC Fundamentals

How to Actually Read an Amazon Search Term Report

Advanced Tactics

SKAG for Amazon: When Single Keyword Ad Groups Still Work

Account Structure

Amazon PPC Campaign Structure and Naming Conventions That Scale