Deep, technical Amazon PPC and FBA articles by a practitioner with 8 years in live ad accounts. Search term reports, bid strategy, campaign structure, audits.https://finandigital.co.uken-gb© 2026 Finan Digitalhttps://finandigital.co.uk/blog/skag-for-amazonhttps://finandigital.co.uk/blog/skag-for-amazonSKAGs on Amazon are neither dead nor essential — it depends on search volume. When to isolate a keyword in its own campaign, and when it just creates sprawl.Thu, 20 Aug 2026 00:00:00 GMTAdvanced Tacticsskagcampaign structurebid managementbudget controlhello@finandigital.co.ukhttps://finandigital.co.uk/blog/amazon-ppc-campaign-structure-naming-conventionshttps://finandigital.co.uk/blog/amazon-ppc-campaign-structure-naming-conventionsA naming convention is not admin — it is what lets you filter and bulk-edit an account with 400 campaigns. The structure and naming system I use, field by field.Wed, 20 May 2026 00:00:00 GMTAccount Structurecampaign structurenaming conventionsaccount managementhello@finandigital.co.ukhttps://finandigital.co.uk/blog/how-to-read-an-amazon-search-term-reporthttps://finandigital.co.uk/blog/how-to-read-an-amazon-search-term-reportThe search term report is the only place Amazon shows what shoppers really typed. How to read it by intent rather than by ACOS, and what most sellers miss.Wed, 04 Mar 2026 00:00:00 GMTPPC Fundamentalssearch term reportkeyword harvestingreportingsponsored productshello@finandigital.co.uk